4KINSHIP

2024

SUPPORTING INDIGENOUS STORYTELLING THROUGH STRATEGIC GROWTH

Our work with 4KINSHIP focuses on amplifying the impact of this Indigenous-led brand by aligning its digital presence with its cultural mission. Through Shopify enhancements, email marketing, and strategic design, we’ve worked to connect the brand’s story to its community and customers. View our work with 4KINSHIP at www.4kinship.com

The Challenge

Building an impactful digital presence while maintaining cultural authenticity is a challenge for many mission-driven brands. Our work with 4KINSHIP focused on amplifying their reach without compromising their roots.

The Approach

By enhancing their digital tools and aligning them with the brand’s mission, we’ve supported 4KINSHIP’s growth while ensuring that their values remain at the forefront of every customer interaction.

Conversion Rate Increased

46%

Total Orders Increased

31%

Email Marketing Flows Made

Seven

CELEBRATING COMMUNITY IMPACT

Through workshops, events, and initiatives like the Diné Skate Garden Project, 4KINSHIP continues to empower its community while fostering deeper customer connections.

Mobile Optimization

Optimizing the site for mobile users, recognizing that a significant portion of 4KINSHIP’s customers shop via mobile devices.

Product Pages Overhaul

Redesigning product pages to improve navigation, enhance storytelling (e.g., linking products to initiatives like the Diné Skate Garden Project), and create a better overall shopping experience.

Klaviyo Set-Up & Management

Migrated all customer data, segmented audiences (e.g., VIPs, first-time customers), and ensured automated flows aligned with 4KINSHIP’s mission and goals.

Our Approach

Website Design, Creative Direction, and Email Marketing

In tandem with the website updates, we developed a series of customized, on-brand email templates for automated flows and campaigns, helping 4KINSHIP engage with their audience at every stage of the customer journey.