Despite being a cornerstone of urban mobility, public transportation often struggles with underfunding, inefficiency, and a lack of universal appeal. Many people view it as a solution for others, not themselves—leading to missed opportunities for economic, environmental, and societal benefits.

Transit Forward rebrands public transit as a universal asset. By blending innovation, storytelling, and community advocacy, we shift perceptions, making transit accessible, appealing, and indispensable to everyone—whether they drive or ride.